No shit, there we were, screaming full-bore down Highway 80 about halfway between Sacramento and San Francisco, when we passed a billboard for a beef company. It was designed to look like some sort of family business, but let's face it, no family would have a billboard exhorting us to go to ExploreBeef.org.
I mean, everyone has SOME pride, right?
Naturally, this had to be a band name!
The Beef Explorers! Envision this as a band with more style than musical talent, probably made up of hunky beefy model type dudes dressed as explorers, complete with khaki shorts and pith helmets.